“Third Screen” Enters The Lexicon

Just weeks after the term “Third Screen” entered the marketing lexicon, Motorola debuts a short film exhibit from renowned cinematographer, Edward Lachman of “The Virgin Suicides” and “Erin Brockovich” fame. All in effort to hype their new 710 camera phone.
Research suggests that worldwide revenue from mobile information and entertainment is expected to grow to $39 billion by 2007.
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Lachman in Telluride, CO

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.