What Is This Spit?

from USA Today: A new strain of spam soon could have consumers spitting mad.
“Spit” – spam over Internet telephony – is beginning to surface as more people make phone calls over the Internet instead of regular phone lines, security experts say.
Marketers can program their computers to send 1,000 voice messages a minute over Internet-telephony technology, according to one recent test.
Web-based phone systems ensnared in spam will “trash voice-mail systems,” says Michael Osterman, an independent Internet researcher. “You can easily delete 100 spam text messages. But try to weed through a voice-mail system filled with 100 unsolicited pitches. That’s a pain.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.