Delivering On The Brand Promise

It appears that the outrageous sums required to attend Penn, Cornell, Princeton, Columbia, Yale, Brown, Harvard and Dartmouth may actually be well worth the investment.
from NY Times: Nestled between the articles in Harvard Magazine or Princeton Alumni Weekly are advertisements for $20,000 watches, $150,000 cars, investment advice and high-end retirement communities. As the magazine tells advertisers: “Want millionaires? More than half of Harvard Magazine’s readers qualify.”
The 930,000 readers in the Ivy League Magazine Network, a marketing bloc formed to sell national advertising in nine publications, make up one of the most affluent groups of readers in the United States, with a median household income of $136,000, far more than the national figure of $51,000.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.