Championship Rings Advertising’s New Bling Bling

Olson + Co, a Minneapolis agency with the Detroit Pistons on the client roster, has received four diamond encrusted NBA Champions rings, each worth $15,000.
Speaking to Adweek’s Tim Nunn, agency president John Olson joked, “They obviously lowered their standards as to who gets a ring.”
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In the five years it has had the account, the agency has built attendance with a campaign touting the team’s (and its fans’) blue-collar work ethic, even going so far as to make tickets look like time cards. In fact, the organization took to the campaign to heart to such a degree that the tagline, “Going to work,” is emblazoned on the rings of players and agency staffers alike.

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About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.