Advertising News and Know-How
When life presents challenges or opportunities, we ask questions (and hope for factual and detailed answers). How do I become a fine art painter? How do I fix up our house? How do I find companionship that leads to love? Big questions all, but there's no test and nothing to worry about—not when you can Just Ask …
Continue Reading about You Don’t Know What You Don’t Know. No Big Deal, Just Ask Google. →
Did you know that Coors Banquet is the new PBR and Chili's is once again packing the house? According to Alyssa Lynner, Senior Marketing Manager at Coors, Banquet has been on a roll for years. “We have three straight years of momentum, with 13 consecutive quarters of dollar share growth and in 2024 volume growth in every single region,” says Lynner. What's driving this interest and marketplace growth? Brewed …
Continue Reading about The Retro Double Play: Coors Banquet and Chili’s →
Omnicom and WPP are clearing regulatory hurdles and preparing to merge. Both holding companies are also struggling in today's tumultuous economic environment. WPP reported a 71% slump in profits for the first half of its financial year. For its part, Omnicom saw its revenue inch up by 4.2 percent in the second quarter, but its net income fall by 21.5 percent compared to Q2 2024. “I have never seen a more volatile …
Continue Reading about Holding Companies Are Struggling to Hold Their Value →
The Trump Administration wants to make a deal with the advertising industry. The deal goes like this: Support our friends who own far-right media outlets, and we'll let you go about your business. Given how elite universities, the legal profession, and the free press have been treated recently, it's not surprising that Omnicom's proposed $13.5 billion acquisition of The Interpublic Group of Companies has raised …
Continue Reading about Trump’s FTC Wants to Protect Far-Right Media Outlets →
Navigating the demands of office work in The Age of AI presents new challenges for today's thought workers. If you are not careful to constantly upgrade skills, colleagues who have, may lap you in the perpetual race to impress the boss and keep your job. Vinsom Cunningham, author of a new novel and staff writer at The New Yorker, recently wrote a piece of advertising criticism that reminded me how Apple …
Continue Reading about Apple Can Help You “Be Ostentatiously Mediocre And Succeed” →
International travelers spent a record $254 billion in the US last year. Things look notably different this year. White House travel bans, a constant barrage of insults, and hostility towards all sorts of people have quickly led to the possibility of billions of dollars in losses for the US travel industry, as Canadians, Mexicans, and Europeans hesitate to travel to the US. According to Fortune, Canadian flight …
Continue Reading about New York Is Doing Its Part to Make America Worth Visiting Again →
Meta is an advertising-fueled juggernaut. Its fourth quarter income was $48.39 billion, up 21% from the prior year. The company is minting money, and recently, Mark Zuckerberg said his company plans to further disrupt the advertising business with AI-assisted automation. According to two articles in The Guardian, Facebook's new AI-powered tools will autogenerate an entire ad campaign, including images, video, and …
Continue Reading about No Humans Needed: Machines Will Make and Distribute the Ads →
The election came and went, but the campaigning never ends. Welcome to the new not normal, where the Trump administration invests millions of dollars in advertising to persuade people who have already voted. Maybe you've seen the commercial from the Department of Homeland Security featuring its newly appointed leader, Kristi Noem (the former Governor of South Dakota). The anti-immigrant spot has been running …
Continue Reading about The Trump Team and His Backers Believe in the Power of Advertising →
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