Adpulp

Advertising News and Know-How

Advertising News and Know-How

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In A Global Market, Corporate Reputations Need Polishing

Over at BusinessWeek, there's a great article about corporations, their images and reputations, and whether those reputations affect their stock price. Many investment pros scoff at suggestions they can be influenced by image manipulation. And to most CEOs, corporate image is not something to fret about—at least, not until a crisis erupts, like an options scandal, employee class action, or ecological disaster. Even …

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Everyday People Making Media…What’s Happening Here?

eMarketer's front page offers two interesting counterpoints this morning. In one article, UGC Not Critical for Many Marketers, only 12% of senior marketing staff on the client side said UGC (also known as consumer-generated media, or CGM) was "very important." In another report, titled User-Generated Content: Will Web 2.0 Pay Its Way?, eMarketer estimates that US user-generated content sites will earn $4.3 billion …

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Why Ad Peeps Keep Anonymous Blogs

Agency Tart is an anonymous account executive at an anonymous agency in an anonymous city (probably NYC). Sometimes all this anonymity bugs me, but not this time. Here's her Independence Day finger in the eye: Did you ask our permission to take off work this week? That’s what a client said when I told him on Monday that I would be out of the office Wednesday - Monday for a short vacation, but would be available by …

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It’s 2007.5, Best Have A Widget In Your Portfolio

The Wall Street Journal picked up on a study by Alloy Media + Marketing that reveals kids attitudes toward advertising on "their" social networking pages. Not surprisingly, preteens and teenagers don't like banner ads and other interruptions from marketers. But the study found that in the right circumstances kids enjoy playing with ad-related features on their personal pages in social-networking Web sites. Rabbit …

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Can A Singer Like Fergie Sell Out Before She Sells Songs?

From The New York Post: If everyone has a price, Fergie's is $4 million. The 32-year-old Black Eyed Peas singer is the first global star to consent to product placement in her songs - agreeing to include the provocative clothing line Candie's in her lyrics. Is this just a 21st century way of jingle writing? While Chevy is appropriating the lyrics of folks who already used the brand in songs, this is a little …

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Bottled Water Is Waste Water

Eco-warrior, poet and educator Gary Snyder asks that you know where your water comes from. Literally. He wants you to determine which lake or river it comes from and via which drainage. Of course, this is something every person knew as a matter of survival before the concept of modern plumbing. Now, Charles Fishman writing for Fast Company, updates Snyder's quest for the bottled water age. Bottled water is often …

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Doing A 180 In L.A.

I wouldn't say Los Angeles is the friendliest of American cities, but 180 Amsterdam seems to be making a place for itself. According to Adweek, the agency is settling in to their Santa Monica digs (above a yoga studio). Last fall, the consumer electronics giant Sony awarded its U.S. business to the agency, which is teaming up on the account with BBDO. This was the incentive 180 needed to expand, and in early 2007, it …

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