Can A Singer Like Fergie Sell Out Before She Sells Songs?

From The New York Post:

If everyone has a price, Fergie’s is $4 million.
The 32-year-old Black Eyed Peas singer is the first global star to consent to product placement in her songs – agreeing to include the provocative clothing line Candie’s in her lyrics.

Is this just a 21st century way of jingle writing? While Chevy is appropriating the lyrics of folks who already used the brand in songs, this is a little different.
If it happens all the time on TV shows and in movies, why shouldn’t it happen in music? Do you have a problem with this type of product placement?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.