The Wall Street Journal (paid sub. req.) is celebrating blogging's 10th anniversary, although they afix no hard and fast date to the form's emergence. The business paper asked a number of people to pontificate on the subject. Blogerati chairwoman emeritus, Elizabeth Spiers, offers some nice insight into the practice (as does Scott Karp...see video above). So I'll share some of her commentary here: Of the various …
Condom Ads Get Cock Blocked In Pittsburgh
According to The New York Times, TV execs in Pittsburgh are saving the local populace from the harmful effects of condom advertising. Controversy over a new advertising campaign by Trojan, the condom maker, has trickled down to the local level, with television stations in Pittsburgh roundly refusing to show it, and stations in Seattle giving it the green light. When Trojan introduced the condom commercial last month, …
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Chan Suh Back In The Game
According to Ad Age, Chan Suh is pulling a Steve Jobs. He's back in the role of CEO at Agency.com, the company he founded in 1995. "It's like getting the band back together," Mr. Suh said. "It's time to agitate again." Mr. Suh, had stepped away from agency operations in 2004, the year after it became wholly owned by Omnicom. Mr. Suh's goal for Agency.com is to boost its emerging-media capabilities and bring the shop …
A Rise In Loaded Tweets
The Wall Street Journal (paid sub. req.) is reporting that marketers and media companies (like ESPN) have found their way to Twitter. NBC, CBS, ABC Family and MTV are among several networks experimenting with the marketing possibilities of Twitter. Marketing through Twitter -- as with any new technology -- isn't a slam dunk. Sending marketing messages on the service could alienate users who see Twitter as a way to …
Modernista vs. Reebok
Some agencies don't simply bend over and take it, I suppose. From The Boston Business Journal: In a rare instance of an ad agency fighting back against a client, Modernista of Boston is suing a former client, a unit of Reebok International Ltd., for breach of contract. The case hinges on Modernista's allegation that the Reebok unit, shoe retailer The Rockport Company LLC in Canton, failed to pay for advertising …
Consuming Walker
It's Sunday, which means it time to open The New York Times Magazine and read "Consumed," the weekly column by Rob Walker. Today's piece is about Crocs--a shoe I'm already hooked on--so my interest level in the article isn't there. What I am interested in is finding out more about this writerman, Rob Walker. So I did some digging and found out he's from Houston originally, lived in New Orleans and Jersey City for …
Pun Alert
courtesy of Flickr user, DMNYC ...and Lewis Lazare wonders why Leo Burnett has problems. …
One Sip And You’re Hooked
courtesy of Flickr user, Casey Serin The New York Times spoke with Jamba Juice CEO, Paul E. Clayton (not pictured above), about his company's brand experience. Q. Is there a demand for $5 smoothies nationwide? A. What there is a demand for is healthier options. Jamba offers a healthy, nutritious option. It is a source of energy, can be a snack in-between meals or can be a meal replacement. We don’t just see ourselves …
