According to Ad Age, Chan Suh is pulling a Steve Jobs. He’s back in the role of CEO at Agency.com, the company he founded in 1995.
“It’s like getting the band back together,” Mr. Suh said. “It’s time to agitate again.”
Mr. Suh, had stepped away from agency operations in 2004, the year after it became wholly owned by Omnicom.
Mr. Suh’s goal for Agency.com is to boost its emerging-media capabilities and bring the shop to traditionally offline places. Agencies that can only handle online ads and web design, he said, are liabilities at times when client campaigns live in multiple media.
“Our clients need all of it, not just digital or analog,” he said.