Advertising News and Know-How
By David Burn
Disruptive upstarts in the online media sphere have Time Warner-types on the run. The New York Post has more: Analysts and ad execs say established Internet sites - namely, the big portals and large content providers - are starting to feel the pinch after years of charging top dollar for space on their sites. The pricing pressure is apparent in AOL's most recent results, in which ad growth slowed to 16 percent from …
Continue Reading about Same Cake Asked To Feed More Mouths →
By David Burn
[via Valleywag] …
By David Burn
According to The New York Post, New York Times executives - including publisher Arthur Sulzberger Jr. - made the decision to end the paper's subscription-only TimesSelect service. While other online publications were abandoning subscriptions, the Times took the opposite approach in 2005 and began charging for access to well-known writers, including Maureen Dowd, Frank Rich and Thomas L. Friedman. The decision, which …
Continue Reading about Content Just Wants To Be Free (Even When It Belongs to The Gray Lady) →
By David Burn
BusinessWeek had the effrontery to run yet another Facebook story (YAFS) with the sorry headline, "Fogeys Flock to Facebook." I may be over 40, but damn, I am in no way prepared to handle the unbearable weight of that description. So screw BusinessWeek. I could point out, as the article does, how Facebook signs up 150,000 new users a day or how the 35-and-up crowd now accounts for more than 41% of all Facebook …
Continue Reading about Sensational Headline Tops Yet Another Facebook Story (YAFS) →
By David Burn
According to Associated Press, a loosely formed coalition of left-leaning bloggers are trying to band together to form a labor union they hope will help them receive health insurance, conduct collective bargaining or even set professional standards. While bloggers work to organize their own labor movement, their growing numbers are already being courted by some unions. "Bloggers are on our radar screen right now for …
Continue Reading about Labor Unions Attempt To Organize Chaos →
Being a copywriter, albeit a strategically-aware one, I'm a bit of a fish out of water here at the 4A's Account Planning Conference. So I won't analyze everything I've heard today, but I do have a few random observations I'd like to make: If there's one theme I heard constantly today, it's that our industry, the media, and our world is in a permanent state of change now. Get used to it. Apple and Starbucks are …
Continue Reading about Random Notes From The Account Planning Conference →
By David Burn
Josh Rubin's Cool Hunting found something cool (surprise, surprise) from an ad agency based in Amsterdam (more surprises!). It appears that Kessels Kramer has a content division called Kessels Kramer Publishing. Their lastest offering is a book called one hundred things to do. One of their suggestions is to knit garments from plastic bags (see photo). Kessels Kramer Publishing sees each new book as a surprise …
By David Burn
Serial entrepreneur, Mark Pincus--with Harvard MBA in hand--started Freeloader, Support.com and then Tribe.net. Speaking to Howard Lindzon of Wallstrip about a future where there will only be two types of media, measured and non-measured, Pincus said, "Measured media, which is anything on the internet, measured media will just fundementally sell for a premium to non-measured." …
Continue Reading about Mark Pincus Is In Oil Stocks and Other Bits of Video Wisdom →
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