Same Cake Asked To Feed More Mouths

Disruptive upstarts in the online media sphere have Time Warner-types on the run.
The New York Post has more:

Analysts and ad execs say established Internet sites – namely, the big portals and large content providers – are starting to feel the pinch after years of charging top dollar for space on their sites.
The pricing pressure is apparent in AOL’s most recent results, in which ad growth slowed to 16 percent from nearly 40 percent over the past few quarters.
Online ad growth at the Washington Post fell to 11 percent in the second quarter, compared with 36 percent a year earlier.
“People are still buying display ads, but they are buying them elsewhere and for less than if they bought them from AOL or Yahoo!,” said Jupiter Research analyst David Card.
This shift is benefiting newcomers – such as social networking sites like Facebook, MySpace and YouTube – at the expense of more established rivals that were once considered “must buys.”

As for AdPulp, you might say we’re wishing upon a star for those much ballyhooed windfalls from that longtail thing.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.