Sensational Headline Tops Yet Another Facebook Story (YAFS)

BusinessWeek had the effrontery to run yet another Facebook story (YAFS) with the sorry headline, “Fogeys Flock to Facebook.” I may be over 40, but damn, I am in no way prepared to handle the unbearable weight of that description.
So screw BusinessWeek. I could point out, as the article does, how Facebook signs up 150,000 new users a day or how the 35-and-up crowd now accounts for more than 41% of all Facebook visitors, but instead I’ll turn to a more telling comment on the story made by David Mullings, a 26-year-old entrepreneur.

I run my own company and use LinkedIn, Facebook and MySpace – but each of them serve a slightly different purpose. If I had to choose one though, it would be Facebook. Where else can I have Guy Kawasaki, author of “The Art of the Start” as a friend and actually get a reply from him? So far Facebook has succeeded for me where LinkedIn has failed – connecting me with VCs and Angel Investors. On top of that, Facebook has allowed me to connect with interesting individuals from all over the World because of the groups – especially the Web 2.0 group. All these sites are tools and how you use a tool is less important than what the tool can do in the first place. LinkedIn is limited for what I want to do. Within 1 week of joining Facebook, I secured an invitation to Boston College to present at their Entrepreneurship Club in September – top that LinkedIn or MySpace.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.