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Advertising News and Know-How

Advertising News and Know-How

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Making Meaning With A Domain Extension

Financial services company, TIAA-CREF, is playing up its status as a nonprofit organization with a new ad campaign from Modernista which includes a new web site, powerof.org. Gareth Kay, who leads the planning department at Modernista said, “We talked to a bunch of participants and a bunch of prospects in focus groups,” and the emphasis on TIAA-CREF’s nonprofit status “felt like an interesting place for the brand to …

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Is Apple Insulting People With Eating Disorders?

Over at The Huffington Post, Ashley Duque Kienze, a former bulimic, takes issue with the headline shown here: With the help of my family, my faith and my friends, I gave up the unhealthy behaviors of my eating disorder three years ago. Today, I write a blog about eating disorders and other issues related to women to help others through their struggle with societal images of beauty. I don't want other women or girls …

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Y > G

According to Los Angeles Times, Yahoo edged out rival Google in a University of Michigan customer satisfaction survey released today. Yahoo's ascent reflects consumers' impression, whether deserved or not, that Yahoo has done a better job of innovating to keep up with the times, said Larry Freed, president of ForeSee Results, which wrote an analysis of the data as a sponsor of the University of Michigan's American …

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Hillary Isn’t Running for the Nomination, She’s Running for President

Her lines: “You know, if you’re a family that is struggling, and you don’t have health care, well you are invisible to this president. If you’re a single mom trying to find affordable child care so you can go to work, well, you’re invisible too. And I never thought I would see that our soldiers who serve in Iraq and Afghanistan would be treated as though they were invisible as well. Americans from all walks of life …

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