Advertising News and Know-How
Over at Talent Zoo, Whitney Friedrich, a young AE at DraftFCB, stirred things up by suggesting that new talent in the business, many times, lacks dedication: Wear your passion on your sleeve because it’s one of the only things that differentiates you. It’s not expected that you will have all the answers—or even that you’ll know what questions to ask. It is, however, expected that you will be so grateful for the …
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Adweek magazine has launched At The Roundtable, a new social network for media professionals. Connect At The Roundtable, and quickly communicate with media, marketing and advertising experts and enthusiasts like you. Start now and exchange expertise, develop partnerships, and share ideas. This online community is a private web site where you can meet, build relationships, share ideas, contribute content, and learn …
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I remember the glory days of the mid 90's, when America Online was my on-ramp to the information superhighway. I paid them every month, lots of people did. Floppy disks and dial-up modems were everywhere. I tell ya, I don't even think about AOL anymore. This CNET news article suggests that AOL is having trouble staying ad-supported. Just over a year ago, AOL unveiled a radical plan to remake itself into a business …
In an Ad Age editorial, Rance Crain suggests it's time for marketers to educate consumers about the real consequences of financial matters: The sad truth is that many financial marketers don't want prospective home buyers and mortgage holders to understand the downsides of their transactions -- that interest rates can go up without notice, that buyers are taking on too much debt, that housing values don't always go …
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By David Burn
According to The Wall Street Journal (paid sub. req.), Ethos JWT, a cause-related marketing shop is one of the fastest growing units inside JWT. Corporate-responsibility campaigns, once a backwater in the ad business, have taken off in recent years. Recognizing the rising fervor around environmental and social issues such as education, hunger and poverty, companies are devising ad campaigns to remind consumers of …
By David Burn
Tangerine Toad created a poll on PollDaddy that he's running on his site and hoping to see on other ad blogs, in effort to expand the data pool and get a better read on the question at hand—whether or not the industry is ready to wean itself from the award show tit. …
By David Burn
Click image to see segment In a sign that agencies are getting more deeply involved in content creation (not advertising), mono—an advertising agency within the MDC Partners network—was called on to create 26 original segements to open each episode of Sesame Street’s 38th season. Each episode begins with an interview with people and animals of all ages who introduce and define the day's "Word on the Street." To help …
By David Burn
David Rosen has been a busy man of late. On August 7th, the former Group CD at Deutsch had his first novel, I Just Want My Pants Back, published. He's been giving readings in Manhattan and promoting his work on these very internets. In the middle of this swirl, Rosen took a moment to entertain some questions, formed after reading the advance copy he was kind enough to send my way. Q. Did you see the article in the …
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