Newsweek spoke to Adobe Systems CEO Bruce Chizen, 52, about his company's brand presence: Q. Not many people have a strong brand sense of Adobe. Does this bother you? A. What's wonderful for Adobe is, we are pretty much everywhere you look. Your magazine was probably produced with Photoshop and Illustrator and Adobe fonts. Just about every movie probably uses Adobe After Effects for the effects or the story credits. …
Can You Hear Me Now? Not If You’re Pro-Choice
Businesses have the right to choose who they do business with to a certain extent, but this is a little creepy. From The New York Times: Saying it had the right to block “controversial or unsavory” text messages, Verizon Wireless has rejected a request from Naral Pro-Choice America, the abortion rights group, to make Verizon’s mobile network available for a text-message program. The other leading wireless carriers …
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What Is It With Wieden And Spiffy Rooftops?
[via Welcome to Optimism] …
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Notable Words From Advertising Notables
Steve Hall started a prominent ad blog and a social network around that blog. Maybe he'll start an agency too. Whatever the case, Hall did attend a panel at Advertising Week today called Want to start an AD agency?! Some of the interesting things he heard: Linda Kaplan Thaler told executives at Herbal Essences (the orgasmic-tastic "Yes! Yes!" campaign was her work), that "only an orgasm could save this brand." On …
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Take The “Mad Men” Pseudo-Reality Tour
Lots of ad folks are dumping on AMC's "Mad Men," but Gridskipper has your Google-mapped guide to all the hotspots (and approximate locations) of many of the scenes on the show so far: Don Draper and Rachel Menken have their first tête-à-tête at a lounge with distinctive zebra-print wallpaper. This almost has to be a visual mini-tribute to the zebra-print banquettes at the legendary El Morocco. The Citigroup Center …
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Getting Creative With Mobile Content
The Japanese are reading novels on their mobile phones. Lots of novels. One of the country's leading mobile publishers, Maho i-Land, has six million members and over one million titles to choose from. According to industrywide data cited by Japan's largest cellphone operator NTT DoCoMo Inc., sales from mobile-book and comic-book services are expected to more than double, to more than $200 million from about $90 …
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Hogshead On The Lost Art Of The Big Idea
Sally Hogshead wants creatives to remember their true (i.e., traditional) value: as people who come up with great ideas based on insights into brands and human nature. It's easy to forget the importance of a really kick ass "concept" these days when many agencies--even a fair amount of hotshot digital shops--are simply struggling to keep up with, and educate their clients on, the latest trends. So it's worth pointing …
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Managing Chaos (Sounds Like An Oxymoron)
Husband and wife team, Jack and Suzy Welch, writing in BusinessWeek suggest that creatives must be respected but controlled, if they're going to add to the firm's bottom line. Leading people who often don't think of themselves as employees of anyone or anything, let alone followers embedded in an organization consisting of levels, layers, and moving parts, is about as far from Management 101 as you can get. In fact, …
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