“Now that nontech stories have exceeded the tech stories,” says Jay Adelson, co-counder of Digg, “The challenge is on us to provide what our community needs.”
What Digg’s users need, says Adelson, are social-networking tools. On Sept. 19 the company is launched a host of new features that might seem more at home on Facebook or News Corp.’s (NWS) MySpace. The intent is to make it easier for users to find others who share their passions by enabling them to form small groups of “friends” and create fuller personal profiles. “This is really the first time that we have enabled communications between users,” says Rose.
[via Business Week]
