Advertising News and Know-How
Thanks to HighJive for spotting this LA Times article spotlighting Unilever, the makers of Dove, Axe, and Fair & Lovely skin whitening products: A consumer group accused Unilever of hypocrisy Tuesday for running conflicting advertising campaigns -- one for Dove that praises women and their natural beauty and one for Axe that the group said "blatantly objectifies and degrades" them. The Campaign for a Commercial-Free …
Continue Reading about Unilever Accused Of Campaign For Real Hypocrisy →
By David Burn
Colle + McVoy won a CEBA Awards Best of Show for this killer headline: My friends Chris Rock and Gale Venosdel at Marlin & Co. also scored at CEBA. Their "Pickle Productivity" ad for Vlasic won its category (single page print with a media budget greater than $100,000). According to Chris, Gale is now working at Littlefield in Tulsa (which reminds me to get in gear and dust off our old series, Agencies in Strange …
By David Burn
Hoping to woo shoppers who say eBay Inc. has lost its folksy appeal, the world's largest online auction plans to launch its own version of a social networking service Wednesday and is promising other customer-friendly features by year's end. The "Neighborhoods" feature encourages users to post photos, product reviews, tips and responses — creating a far more visual and interactive experience than eBay's text-based …
Continue Reading about Don’t Be The Last On Your Block To Integrate A Soc Net →
By David Burn
Matthew Creamer at Ad Age examines Radiohead's bold "name your price for our new album" move. The Radiohead news is a big reminder of the power of customer loyalty and how it extends even to crucial issues such as pricing. Other small-scale indicators also suggest that consumers, despite being depicted by record labels and movie studios as a thieving bunch of copyright violators, are willing to pay even when they …
Continue Reading about Bands Understand Relationship Marketing Better Than We Do →
By David Burn
First Coors gets married to a Canadian. Now, the Golden, CO-based brewer is adding another wife, this one from London and Milwaukee. And check this, the first wife's name will be dropped. How unfair life can be. The new company will combine Coors' two breweries with Miller's seven plants. Under the deal, a Coors product can be brewed at a Miller plant and vice versa. Thus, the combined firm will bring its production …
By David Burn
I've concepted and delivered consumer promotions for a number of years now. There are many different types of promotions to develop, not just sweepstakes. In fact, sweeps are the last refuge of a desperate creative team. Naturally, Starbucks knows this. Which is why the coffee giant's current in-store promotion simply gives customers a prize. Everyone loves to get something of value for free, and Starbucks is saying …
By David Burn
For more on Shepard Fairey see Obey Giant, but don't bite his style for your next ad campaign. It's already been done. …
By David Burn
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