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Advertising News and Know-How

Advertising News and Know-How

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Lexus Hybrid Living EcoDesignLifestyle

Lexus Hybrid Living is an interesting content play by the luxury car brand. While many hybrid buyers are Birkenstock-wearing eco-number crunchers wanting to know all the pertinent facts and figures, Lexus appeals to another demo. The demo that says, "Hey, I'm rich. The least I could do is be responsible." Of course, never before in history, has it been so easy to "act responsibly" while stroking a check. The site …

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Zeus Jones Puts Sticky Eyeballs Concept Out of its Misery

I think we can all agree that agency websites suck. Ad peeps claim to know how to make them for clients, but when it's their turn to step up, they choke. Minneapolis agency, Zeus Jones however, did not choke. They bunted. But that's not bad when the point is to get on base. The shop's home page is simple. It's merely a map to the content they've created that exists elsewhere on the inters. If you want a capabilities …

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User Generated Content At Center of Political Appeals

Politics is a word-of-mouth business. Families discuss it over dinner. Colleagues over lunch. And increasingly, we turn to political communities on the interwebs for more "discussion." Communities like Huck's Army, a site run by 19-year old twin brothers. According to Wired, Huck's Army could turn out to be crucial for Gov. Huckabee's campaign as it expands its territory; the campaign hasn't had the finances to …

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Wasted Energy Is Wasted Money

Wal-Mart is the brand urban hipsters love to mock. But what to make of the company's far-reaching environmental initiatives? They're hard to argue with and might even persuade anti-Wal-Mart consumers to reconsider their super-store preferences. Don Moseley, director of sustainable facilities for Wal-Mart, inside the new energy efficient pump house. According to the Chicago Tribune, Wal-Mart is rolling out new …

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Chitown Still A Bit Chilly

Sun Times ad columnist, Lewis Lazare, takes the temperature of the Chicago ad scene. He says the "business stabilized last year, after a couple of truly traumatic years." He also says Draft/FCB isn't asserting itself and he wonders if it ever will. Here's his take on JWT: JWT/Chicago is perhaps the biggest mystery. It nearly was wiped out last spring when Kraft pulled more than $170 million worth of business from the …

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