Microsoft will test a new way to measure the effectiveness of Internet advertising. The move follows its purchase of online marketing company aQuantive for $6 billion last year in an effort to capitalize on the fast-growing online ad market and better compete against Google. Microsoft's "Engagement Mapping" is due to begin in beta form on March 1 and departs from a standard that ties sales, leads and traffic to the …
Be Afraid
I loathe vanity-driven plastic surgery. So, these ads from McCann Erickson/Argentina promoting the use of Chevrolet Official Service Centers, caught my eye. Of course, the premise doesn't make any sense, given that doctors "fix" health problems everyday. [via Ads of the World] …
We’re Learning To Be More Giving
Wired's running a feature called "Free! Why $0.00 Is the Future of Business." Nat Ives of Ad Age spoke to Chris "Long Tail" Anderson, Editor of Wired, about the free economy. There's much to absorb in Anderson's thinking. Like this: The third model of free is the gift economy. This is what used to be called freaky, Berkeley, hippy-commune stuff and now is the basis for Wikipedia, the blogosphere, Craigslist. There is …
Today In Twitterverse: Stock Tips from a VC
Fred Wilson is Managing Partner at Union Square Ventures in NYC. …
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Joshua Micah Marshall Recognized For His Work
Talking Points Memo is the first Internet-only news operation to receive the George Polk Award, an award for Internet reporting given by the Center for Public Integrity. the TPM newsroom in Manhattan I like how The New York Times frames the story: Of the many landmarks along a journalist’s career, two are among those that stand out: winning an award and making the government back down. Last week, Joshua Micah …
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Mergers & Acquisitions Is No Game
Everyone's talking about Microsoft's desire for Yahoo, but there's another powerful company busy courting a playing-hard-to-get bride. LA Times has the story: Electronic Arts Inc. on Sunday launched a $2-billion takeover bid for troubled video game publisher Take-Two Interactive Software Inc., stepping up the industry's torrid pace of consolidation. EA disclosed that Take-Two, the New York-based publisher of the …
The Dan & Dave Show
“It began as a ship of fools. There was an innocence and a sense of failure inherent in the shop.” -Dan Wieden …
Publicists Run Wild In LAh
According to The New York Times, winning an Oscar isn't just about the quality of a film. It's about the studio's ability to successfully market the film. Even here in Hollywood, recent growth in the public relations machinery is cause for remark. Executives have publicists. Stars have publicists. The tiniest movies will arrive in April at the Tribeca Film Festival with publicity teams, often three or four of them. …
