Advertising News and Know-How
By David Burn
PR man and Ad Age columnist, Steve Rubel, envisions a world where agencies are disintermediated by media companies. Today nearly every media company (91%) offers some kind of "agency-like" services. This includes former untouchables like idea generation (88%) and creative development (79%). The image of media companies as lumbering dinosaurs lingering toward extinction in a world of infinite content is downright …
Continue Reading about Why Agencies Need To Become Content Creators →
By David Burn
[via coolz0r] …
By David Burn
Avenue A | Razorfish suggests we "treat every page like a home page." Every page is now a home page, each of which will have a wider reach, a lasting shelf life, and the ability to attract a new audience like never before. To capitalize on this, ensure that every page has a strong, clear global navigation scheme and related content that is visibly promoted. And don’t forget to make sure that display advertising gets …
By David Burn
Diego Rodriguez, a partner at IDEO, endeavored to define marketing recently. He came up with a short version: Identifying desirable experiences, then delivering them. And a longer one from Harvard Business School: Marketers concern themselves with acquiring and retaining customers, who are the lifeblood of an organization. They attract customers by learning about potential needs, helping to develop products that …
By David Burn
Publicis Mojo, with offices in Sydney, Melbourne and Brisbane plucked a cherry assignment from Coca-Cola. According to Ad Age, the shop prevailed in an internal Publicis review to land global duties on Diet Coke. The global strategy will be implemented by local agencies already handling Diet Coke, known in some countries as Coke Light, either in the original format or adapted for the local market. In a handful of …
Back in 1984, GSD&M's Roy Spence was working for Walter Mondale's campaign and created this spot for Texas: Now, Spence is back working for Hillary Clinton. The ominous phone is back, too: Apparently, he hasn't had many new thoughts while walking across America. To paraphrase GSD&M's work for Southwest, Spence is now free to scare the shit out of the country. UPDATE: And in a matter of hours (something few consumer …
Continue Reading about Roy Spence Loves The Red Phone Of Fear →
By David Burn
I can't believe I haven't heard about Lovebites, a content play from JWT for Sunsilk Hair products, until now. Thankfully, Damiano Vukotic has heard. Lovebites is a 2-minute show that runs during commercial slots on "Sex in the City" reruns. The show was developed by JWT in conjunction with Paul Reiser (Mad About You). According to JWT's blog, The Good Stuff, a second season of 65 episodes was commissioned by the …
By David Burn
Cool Hunting is reporting on a new experiential marketing initiative from Absolut Vodka. Absolut Machines is Absolut's promotional initiative that explores where technology meets design in the form of two "machines." Last night we got to check out one, the Absolut Quartet, an interactive multi-instrumental robotic machine. It consists of a marimba played by rubber balls precisely shot from a robotic cannon, a series …
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