Advertising News and Know-How
By David Burn
Our friend, Catharine P. Taylor, wants the virtual you to go clubbing and then report back in the morning. Check that. Coca-Cola wants you to do so. Catharine P. Taylor wants to report on the action, or lack thereof. image courtesy of Mashable Here's what she's saying so far: ...if you believe that one thing social media marketing needs is great apps from major advertisers, it's as good a place as any to start. …
Continue Reading about Yet Another Facebook Story: Burn Alter Ego’izzle →
Think you're having a rough time of it in the ad biz? Well, you might feel better by peeking at AngryJournalist.com. According to the awesome journalists at Breitbart.com: The website was created by a former journalist who cut short his young career in the news business to work in political communications in Illinois. But he insists his decision to change paths was not driven by anger. Kiyoshi Martinez, 23, who …
Here's an interesting note from Adweek: Hyundai Motor America last week assigned former national lead agency The Richards Group a "mini-campaign" for next fall through its Eastern regional dealers association, said Joel Ewanick, vp, marketing. "I saw something we liked," said Ewanick, who declined to disclose spending on the campaign. "It suits our strategic and tactical needs at the moment." A couple of facts for …
By David Burn
Move over "Mad Men." There's a new advertising agency-based TV show in town. Variety and Gods of Advertising are both reporting that "Truth In Advertising," a show set in Chicago and written by former Leo Burnett employees, has been greenlighted by TNT. Steffan Postaer says, "A few years ago, one of my best friends, John Coveny left Leo Burnett -not happily I might add- to join one of his best friends, Hunt Baldwin …
Continue Reading about Hollywood Success In The Script For Coveny And Baldwin →
By David Burn
Joyce King Thomas, the chief creative officer at McCann Erickson Worldwide's flagship agency in New York had humble beginnings in this business--an encouraging fact for those who didn't go from Portfolio Center straight to Wieden + Kennedy. According to Career Journal: First Post-College Job: I was offered two. One was working for Caterpillar as a brochure writer. I did not want to move to Peoria. The other was for …
By David Burn
Atlanta's Fletcher Martin has made a new spot to support Arby's "Doublers." It reminds me of Tide's talking stain spot, although that spot is more unexpected. …
By David Burn
I appreciate that Misha Cornes of Organic has stuck his neck out by declaring that he's "over Twitter." Her reasoning is sound: Most people are not that interesting. There, I said it. Overall, the culture of self-promotion embedded in most social media applications bothers me. I know that listening to "life between blogs post and emails" is supposed to bring me closer to my Twitter friends, but I don't want to …
Continue Reading about Today In Twitterverse: Opposing Arguments →
By David Burn
Tribune Company, the largest employee-owned media company in the nation, today announced it has changed its name to ZellCoMediaEnterprises Inc. or ZCMEINC. Zell, who made a fortune in real estate before deciding he’d like to dabble in an industry completely unfamiliar to him, announced the change in his record-setting 437th email to exhausted employees this year. "Hell, I put $315 million into this thing, and we’re …
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