Hollywood Success In The Script For Coveny And Baldwin

Move over “Mad Men.”
There’s a new advertising agency-based TV show in town.
Variety and Gods of Advertising are both reporting that “Truth In Advertising,” a show set in Chicago and written by former Leo Burnett employees, has been greenlighted by TNT.
Steffan Postaer says, “A few years ago, one of my best friends, John Coveny left Leo Burnett -not happily I might add- to join one of his best friends, Hunt Baldwin in pursuit of a career as screenwriter in Los Angeles.
By their own admission, they were running on vapors when the proverbial big break came.”
TNT has ordered 13 episodes. Coveny and Baldwin are the head writers for the series and they are producing, as well.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.