Advertising News and Know-How
By David Burn
Louis Hau, Media Reporter for Forbes, explores an undervalued resource in the newspaper business--the proper monetization of which could be a big help to a struggling industry. Here's one of the most perplexing aspects of the newspaper business: Readers love the sports section, but advertisers couldn't care less. As the industry struggles to staunch the bloodletting in advertising revenue, the time has come for a …
Continue Reading about High Hurdles: Selling Ads In The Sports Pages →
By David Burn
Digital advertising veterans P.J. Pereira and Andrew O'Dell caused a stir in the industry earlier this year when they left their senior posts at AKQA. Wednesday, they announced plans to launch a new full-service agency, Pereira & O'Dell. The two say their new San Francisco-based agency will offer clients both digital and traditional services, but won't sell them what they don't need, implying that both traditional …
From Wired News: Targeted ads might be a brass ring for the online marketers, but consumers just aren't buying it. According to a recent Harris Interactive survey, 59 percent of Americans take exception to Microsoft, Google, and Yahoo tracking their online activities for marketing purposes. The nationwide survey was conducted with the help of Dr. Alan F. Westin, Professor of Public Law and Government Emeritus at …
Continue Reading about Here’s A Shocker: Folks Are Wary Of Targeted Online Ads →
By David Burn
John Rash, Campbell-Mithun's senior vice president and director of media negotiations, will be taking on a new role starting next week. He will be joining the Minneapolis Star-Tribune's editorial board. According to nonprofit journalism enterprise, MinnPost, Rash teaches classes at University of Minnesota, has a radio show on WCCO-AM and writes for Ad Age and the Star-Tribune. MinnPost's David Brauer questions the …
Continue Reading about Ad Guy Gets Into Editorial Business →
By David Burn
Über stay at home mommy blogger, Heather Armstong, a.k.a. "Dooce," is often profiled in MSM. Today, it's Career Journal's turn to mine for material. Here's what I learned this time: Shani Higgins, Technorati's vice president of business development, estimates Dooce.com could yield as much as $40,000 a month in ad revenue from companies coveting her traffic, like BMW and Verizon. Heather sometimes suffers from severe …
By David Burn
According to Ernie Schenck, Hill Holliday is settling into its new offices at 53 State St, Boston, MA 02109, USA. …
By David Burn
Are you hoping to see Obama and Clinton run together to beat back the Republican machine? If so, here's what such a move might look like. The image is actually an ad for Hogeschool-Universiteit Brussel in Belgium, which claims to be a college and university in one. Clearly, they teach Advanced Photoshop there. [via Copyranter] …
By David Burn
Online, it's all about community. Building community, embracing community, listening to the community. According to USA TODAY, offline marketing is more about "the neighborhood." Many Starbucks stores now boast that they have the best espresso "in the neighborhood." Applebee's has a new slogan: "It's a whole new neighborhood." Wal-Mart's smaller-scale suburban stores call themselves Wal-Mart Neighborhood Markets. …
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