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Advertising News and Know-How

Advertising News and Know-How

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Arnold’s Non-Metaphorical Media Lab

What's Arnold's Chief Creative Officer, Pete Favat, up to? Last year the agency hired cognitive scientist Dr. Lisa Haverty to run an intuition analytics department. Now, the agency has announced a research and development lab tasked with creating new media channels. "I think...I'm creating jobs I want to live vicariously though," Favat told Creativity. "I wanted to put a couple of people in place who are not …

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“The Conversation” Has Been Integral To Advertising For Decades

The ever-generous Tom Asacker sent me a serious looking hard bound book, The Ad Men and Women: A Biographical Dictionary of Advertising, edited by Edd Applegate. I finally cracked the tome and read the chapter on Howard Luck Gossage, written by academic Kim B. Rotzoll. Here is a passage I particularly like (from page 160): They (advertising practitioners) regard the audience incorrectly—as individuals gathered by the …

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Denton’s Law: Perform Or Perish

Nick Denton, Publisher of Gawker Media is worth a lot of money. He didn't get that way from making dumb moves. Even so, he raised a few eyebrows with his recent announcement that he would part with Wonkette, GridSkipper and Idolatar. Here's his reasoning: Everybody says that the internet is special; that advertising is still moving away from print and TV; and Gawker sites are still growing in traffic by about 90% a …

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TBWA Ain’t Scared

Stuart Elliott is in Dana Point for the 4As Conference. He heard some top people at TBWA distance themselves from all the wallowing about change. “Stop whining,” Lee Clow told the estimated 380 attendees. The new realities “shouldn’t be scary,” he said, because they offer “a huge opportunity for us” to become far more useful to marketer clients as they seek more effective ways to sell products. “If you want to …

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The Ad Industry May Not Face A Recession After All

Here's a little contrarian piece on Portfolio.com (the web site of Conde Nast's Portfolio magazine): Sure, the U.S. could be in a recession. Consumer confidence is declining. Food and gas are so expensive it’s more cost-effective to stay home and diet. But the advertising business (of all things!) is actually benefiting from the painful spectacle of the traditional media landscape fragmenting into shards. The …

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