Looking Good In Hollywood Hair

Might you look good in Reece’s hair? According to Media Week millions of women are answering that question, and others like it, at InStyle.
The magainze’s “Hollywood Hair Application” has caught on. Users have uploaded 1.7 million of their personal photos to the application, which let’s them see what they might look like with popular celebrity hairstyles – such as Katie Holmes’ much-discussed bob.
To date, users have conducted 40 million “try-ons” with the application – which last month became available on Facebook as well. That application has already been installed on over 200,000 Facebook profiles.
InStyle is also planning to launch a weekly, celebrity-related video series sometime in the fourth quarter, after the recent success of a content initiative which drove readers to InStyle.com to view original video material.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.