Advertising News and Know-How
By David Burn
Media Rights Capitol, a content company backed by WPP, Goldman Sachs and AT&T has purchased the Sunday night slot from ailing CW network, which is jointly owned by CBS Corp. and Time Warner. The Wall Street Journal says, it's "unusual" to sell a stake in a block of prime-time programming to an outside entity. Prime-time viewership on major English-language broadcast networks is down 9.6%, to an average of 8.3 million …
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By David Burn
I like the idea of a Humanitarian Lion, and I know many ad people want to do meaningful work, if only to wipe away the stench. What say you, would you, or the agency you work for, take part in something like this? Would your clients? …
By David Burn
Marketing via cellphones is forecast to be one of the next hot trends, but many advertisers are still hesitant to empty their pockets on mobile-ad campaigns. One reason: There isn't yet a reliable source of data that show what Web sites and features consumers are accessing on their mobile devices. Measurement firms such as Nielsen and M:Metrics, which have relied mainly on monthly consumer surveys to gather such …
Continue Reading about Better Mobile Data Needed To Secure More Mobile Ad Dollars →
By David Burn
Myanmar, the nation formerly known as Burma, is in the news this week, as its military regime has seized United Nations food shipments in the wake of the devastating typhoon that has killed thousands of the nation's citizens. Fanista--a community for entertainment enthusiasts--is running a 30-day campaign, Burma: It Cant Wait, with the hope of "raising a million voices of support" for Burma. Their campaign is one …
Continue Reading about Kardashian’s Turn To Help The Burmese →
By David Burn
MySpace said Thursday it will enable users to quickly share profile data with Web sites operated by Yahoo Inc., eBay Inc. and others. "There's this concept that social networks are walled gardens," said Amit Kapur, MySpace's chief operating officer. "We're taking those walls down." MySpace will roll out the new feature in the next several weeks. Among other things, MySpace users could have their default photo and …
By David Burn
Microsoft wasn't willing to pay a premium for Yahoo, a company that would have helped them compete against Google, but the Redmond software titan still intends to move aggressively into online advertising. BusinessWeek has the story : It may be impossible to catch Google in search advertising. The company dominates the market, taking in 77% of the revenues from those little text ads that show up alongside the results …
This Ad Age article about Subaru caught my eye: Subaru of America is moving its digital account from one of the industry's hottest specialists, R/GA, to its Interpublic Group of Cos. sibling, Carmichael Lynch, Minneapolis. The business moved without a review and was part of a consolidation. Subaru had no issues with R/GA, a spokesman for the automaker said, noting that it makes sense to have the entire account in one …
Continue Reading about Are Digital Accounts Headed For More Consolidation? →
By David Burn
Before I went into advertising, I worked on Capitol Hill for American Rivers. So, this ad from New Belgium Brewing in Fort Collins appeals to me. It's the work of Cultivator Advertising & Design in Denver. Here's more information on the decommissioning of Condit Hydroelectric Project. [via The Denver Egotist] …
Continue Reading about Fat Tires Are Raised In Cheer As Salmon Return →
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