The Kings’ Ransom

I’ve always argued that the great majority of agency personnel who add value to America’s biggest brands are grossly underpaid. The thought is that the copywriter, art director or account person who consistently delivers million dollar ideas to the brand(s) in their care, rarely sees that fact alter their own compensation in proportional ways.
Of course, none of that applies to this bunch. They’re getting paid.
[via Ad Age]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.