Sally Hogshead writing in Ad Age says “there’s no such thing as the idea.”
If you can break out of the mind-set that you have to create that one almighty concept, you can stay more open to client feedback, integrate other media platforms and forage outside of your comfort zone for creative thinking.
This is good advice. Too many times I’ve watched in horror while creative staff impaled themselves on a sword for their precious big idea. It’s not necessary.
What is necessary, is the inner knowledge that ideas are infinite and your ability to create them unparalleled. Get to that place and you’re free.
RECOMMENDED BOOK FOR YOUR REVIEW
WHAT THE CATERPILLAR CALLS THE END OF THE WORLD, GOD CALLS A BUTTERFLY
If you always think the way you’ve always thought, you’ll always get what you always got. The same old, same old ideas over and over again. The future belongs to those thinkers who embrace change, break new ground, forge new paths, and transform the way they think. Discover how to look at the same information as everyone else and see something different by using the creative thinking techniques and strategies that creative geniuses have used throughout history.
Internationally acclaimed creativity expert Michael Michalko’s Thinkertoys: A Handbook of Creative Thinking Techniques have inspired business thinkers around the world to create the innovative ideas and creative strategies they need to achieve unimaginable success in today’s changing business environment of complexity and uncertainty. Change the way you look at things and the things you look at change.
[Available at http://www.amazon.com, Barnes & Noble, and most major bookstores. Visit http://www.creativethinking.net for more detailed information.]