You can rate the ad above, and others like it at EnviroMedia's Greenwashing Index. …
How To Become Irrelevant Online
It's kind of sad to see Associated Press limping weakly through its struggle to determine what "fair use" means to them. Or is it? Perhaps, it's equally entertaining in a physical comedy sort of way. I suppose it depends on where you stand. Whether you belong to the old guard or new media? Saul Hansell of The New York Times frames the story: A.P. — a not for profit group of 1,500 newspapers, including The New York …
Do What The Client Says. Or Else.
According to The Financial Times, a Y&R subsidiary in Zimbabwe has been assisting the re-election campaign of Robert Mugabe. Below, an example ad courtesy of British political commentator Iain Dale. Now that the light has been shined on this batch of cockroaches, WPP is divesting itself of the Y&R subsidiary. I really like the "100%" callout at the top. What's next? "Now--with extra thuggery!" …
Rupe Belittles Facebook In Cannes
When your brand is number one, never acknowledge the runners up. This is a long-standing rule of marketing. But one that Rupe willfully broke at Cannes. According to Brian Morrissey of Adweek, Rupe dismissed the online service as little more than "a directory." He said the attention lavished on Facebook is not in line with the challenges it has faced in building its audience into a sustainable business. "They've …
The Newest Bullet Point In Every Client’s Creative Brief
So this graphic landed in my e-mail box today from Canon: Now, will there be an increase in shipping costs that negate the gas savings you'd have from not driving to Best Buy? I also saw some BMW commercials last night touting their energy efficiency. Something about the entire line of cars averaging 28 mpg. Yes, BMW. Boy, the times are changin'. …
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A Purchase Is A Purchase
According to BusinessWeek, the type of purchases one makes with a credit card can determine one's credit score. The FTC suit against Atlanta-based CompuCredit for allegedly "deceptive" marketing practices offers a rare look inside the opaque business of credit scoring. It reveals a mechanism that consumer advocates and politicians have long suspected exists—one in which purchasing behavior, not just payment history, …
Barack Is Red, White and Blue
The ad above--Obama's first of the general election--starts to air today in 18 states, including usual battlegrounds such as Florida, Michigan, Missouri, New Hampshire, Ohio, and Pennsylvania, and some traditionally Republican states where Obama hopes to make inroads, including Georgia, Montana, North Carolina, and Virginia. "America is a country of strong families and strong values. My life's been blessed by both," …
Jack And Jim Go To Russia
According to The Wall Street Journal, as Russia and China grow their middle classes, American whiskey makers are making gains in those nations via a mix of street teams and advertising. Still, American whiskey makers face a challenge in making their products known to consumers in emerging markets. In Russia, Beam Global hires natives to be part of the Jim Beam Party Crew. They receive training on bourbon and …
