When your brand is number one, never acknowledge the runners up. This is a long-standing rule of marketing. But one that Rupe willfully broke at Cannes.
According to Brian Morrissey of Adweek, Rupe dismissed the online service as little more than “a directory.” He said the attention lavished on Facebook is not in line with the challenges it has faced in building its audience into a sustainable business.
“They’ve not monetized as well as us,” he said. “They’ve done a great job of being the flavor of the month the last six months of last year.”
