[via Brandopia] …
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What Is The Most Influential Media?
In the UK, France, and Germany, the Internet is significantly more influential than any other media, according to a study (PDF) by Fleishman-Hillard and Harris Interactive. In fact, online experiences, at least in these European countries, are nearly twice as influential as TV and eight times more influential than traditional print media. Matt Dickman, a VP at Fleishman-Hillard in Cleveland, gives a nice overview on …
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Car Tee Yay Kicks It On MySpace
According to Marketing Daily, French jeweler and watchmaker Cartier has chosen to kick off an online campaign for its latest collection, Love by Cartier, on MySpace. "Blogs, group(s) or individual Web sites are no longer the signs of a new era, but are an established reality for a whole new generation," said director of international communications, Corinne Delattre. "As a large brand, we must be able to communicate …
Farts in the Wind
Five years ago interactive was still an exotic discipline. One that lacked respect from traditional creatives reared on print, radio and TV. Of course, that's changing and fast, for even the most entrenched people in advertising know how to follow the money. Brian Morrissey of Adweek, reminds us that the transition is still underway, particularly when it comes to award show recognition. The issue, long a point of …
Thanks for the Canvas
Stephen Floyd practices an innocent form of culture jamming. Here's an example of his work in Fairplay, CO. [via The Moment] …
Street People Claim Authorship of Anonymous Blog
[via Denver Egotist] …
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Bacardi Armada
According to The Wall Street Journal, Groove Armada signed a comprehensive one-year deal with spirit company Bacardi. The two DJs will be the main act at Bacardi-sponsored concerts in six venues from Miami to Athens. Andy Cato and Tom Findlay also will produce records that Bacardi can use as background music for its global television-ad campaigns. Euro RSCG KLP, who brokered the deal. As well as making and performing …
More Transparent Product Placement?
Looks like the government wants to get involved in TV's last best hope: Possibly coming to televisions across the nation: stronger warnings that the Cokes, Oreos and Sidekicks flaunted by actors have bought their way onto your favorite show. That's what the Federal Communications Commission signaled yesterday when it said it would review new rules on how television programmers let viewers know when those "props" are …
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