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Walmart Changes Logo, Drops Hyphen. Craziness!

I like good logos and all, but I don’t quite get why people obsess over them. And I can’t imagine the decision-making process that went into Walmart’s new logo. Plus, they’re dropping the hyphen.
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So, what do you think?

About Dan Goldgeier

Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

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  1. bryan jones says

    i dig the simplicity of the logo and the more engaging colors, but i question how much it really mattters. the world has pretty-much decided who Walmart is. a new logo should make too much of an impact.
    nevertheless, cheers to them for adding a little more flair to the world.

  4. td88 says

    It’s an excellent logo, really adds some nice color to the store down the street. But I do agree, it’s probably not going to do anything to help increase sales because everyone already knows that Walmart is the greatest general merchandise store ever.
    And I’m glad the hyphen is gone now.