Walmart Changes Logo, Drops Hyphen. Craziness!

I like good logos and all, but I don’t quite get why people obsess over them. And I can’t imagine the decision-making process that went into Walmart’s new logo. Plus, they’re dropping the hyphen.
So, what do you think?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.