Kara Swisher of All Things Digital is reporting that Rafat Ali of paidContent is about to come into to some serious coinage. Britain’s Guardian Media Group is set to announce this morning that it will buy the company that runs the high-profile digital media news site paidContent for a price “north of $30 million.” The paidContent site is owned by ContentNext and was founded by Publisher and Editor Rafat Ali in …
People Who Like Country Music, Also Like Vitamin Water?
No, But I Did Watch “The Smart Show” Last Night
According to Ad Age, Holiday Inn Express and its digital agency, Digitas, are embarking on season two of "The Smart Show", a branded entertainment offering. The 40 new episodes of "The Smart Show" will appear twice a week on blip.tv, and will air through October. 76% of the first season's viewers indicated they would be more likely to stay at a Holiday Inn Express based on the show. Digitas is also launching a new …
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How Not to Sell Shoes in 2008
Converse is an iconic brand. Which leads me to wonder why they would choose to lean on a young woman who needlessly claims to be "hot" on five interlinked microsites—outofyourleaguegirl.com, outofyourleaguegirlonbeingcreepy.com, outofyourleaguegirlonconfidence.com, outofyourleaguegirlonpassion.com and outofyourleaguegirlonmotivation.com. According to Adweek, Converse's agency, Anomaly, declined to comment on the …
If You Want to Have Some Say, Become A Client
Dave Linne, 47, a former creative director at Leo Burnett is now in a new role at ConAgra. That's right, he is now a client. As senior VP-advertising, global market strategy, Linne believes he will have more impact on the work, according to Ad Age. Creatives at Nitro, DDB/San Francisco, Venables Bell & Partners, Element 79 and Wondergroup will now be dealing with one of their own. Could be interesting for all …
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RNC Frames One of This Year’s Defining Issues
The Republican National Committee has dropped $3.4 million to blast Barack Obama's energy policy on television in Wisconsin, Michigan, Ohio and Pennsylvania. Brad Todd, with the firm OnMessage Inc., created the spot and said it would air through next week. Obama spokesman Hari Sevugan slapped back, saying McCain promises to "continue the Bush approach of trying to drill our way out of our energy crisis." Obama, he …
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Bubbles Within Bubbles Within Bubbles
Andrew Ross Sorkin of The New York Times is in Sun Valley, Idaho for Allen & Company’s annual confab. Yesterday, Internet pioneer Marc Andreessen, who now runs the social networking site Ning, sounded his alarm. In a morning panel session titled “Looking Around the Corner to the Future” – which, like all meetings here are closed to the press – Mr. Andreessen told the audience, which included many executives from the …
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Next Up: Think It And A Blogging Service Will Capture It
Posterous is a new blogging service that has taken the "Simplify" process to its ultimate conclusion, and given email a much needed boost in the process. Interactive agency Big Spaceship is on board, and Newsweek is writing about it. The new kid on the block is Posterous, which made its debut last week and is already making Tumblr seem archaic by bypassing the need to go to a Web site to write a post—or even embed a …
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