From a branding perspective, click through rates are a poor metric, because one needn't click a banner to be impacted by it. According to The Wall Street Journal, ad-technology and Web-measurement companies (namely Microsoft) are trying to engineer a comeback for display ads, offering data that they say show display advertising is more effective than marketers think. The debate revolves around what leads consumers to …
Hyundai Leaves Goodby In the Dust
Ad Age has the story: Hyundai dealers were unhappy with Goodby's cerebral "Think About It" campaign, the executives said. Also, Hyundai's president-CEO, Jong Eun Kim, who arrived in January, was losing patience that the agency's work for the $80 million launch of the new upmarket Genesis sports sedan wasn't working, one of the executives said. Hyundai introduced the Genesis to the U.S. market during this year's Super …
Investment Requires Measurement, Regardless of the Field of Play
The quest for measurable data that confirms or denies the success of a campaign, particularly in the eyes of a cost sensitive client, is now coming to social media. Adweek is reporting that a new industry group, the Social Media Ad Council, is forming to establish guidelines for engagement-oriented advertising, including a common way of describing and measuring campaigns beyond simply impressions and clicks. "I think …
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WSJ.com Is Proof That People Will Pay For Online Content
Rupert Murdoch predicted The Wall Street Journal's online subscription revenue will increase by $300 million per year over the next several years. Murdoch said at an investors conference on Wednesday that he initially had high expectations for the online newspaper as a free offering for consumers worldwide, but he reversed himself after looking at the financials. "I changed my mind totally," he said at the …
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Microsoft Cancels Seinfeld
Apparently, the Crispin spots featuring Jerry Seinfeld are getting the hook, and being replaced with other spots, including John "I'm a PC" Hodgman look-a-like embracing the character in the Apple ads. From The New York Times: What follows is an audacious embrace of the disdainful label that Apple, Microsoft’s rival, has gleefully — and successfully — affixed onto users of Microsoft products: “I’m a PC.” One new …
McCain Makes “Change” Out of Wall Street Fiasco
"I'll reform Wall Street and fix Washington," McCain says. That's bold talk. And it's a lie. Perhaps, the Arizona Senator never received the memo. For, Washington has been in Wall Street's pocket--and the pocket of anyone else with money to spend--for generations. Populist rhetoric isn't going to get the job done. The only person in Washington who cares enough to change the score is Ralph Nader, and the establishment …
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Your PR Spin Quote Of The Day
From an Indoor Tanning Association press release regarding Sarah Palin's installation of a tanning bed in the Alaska Governor's Mansion: “Kudos to Governor Palin for standing up to dermatologists and other members of the sun scare industry who are trying to frighten Americans away from UV light.” - Dan Humiston, President of the Indoor Tanning Association The "sun scare industry"? Now, I go to a tanning salon every …
Take That, MyFaceSpace
[via ValleyWag] …
