Best Media Buy

Pandora is cashing in on the popularity of its iPhone application. Since it’s introduction last summer, Pandora has been the 3rd most popular download on the iPhone.
Now Best Buy and Beck’s beer are purchasing exclusive rights to advertise on the new mobile platform: Best Buy for the next thirty days, and Beck’s for the subsequent thirty days.
“Pandora is out in front of this emerging platform which they demonstrated with their iPhone application launch. Their users’ high affinity for Pandora means they’ll spend significant time interacting with the iPhone application as well,” said Julia Mize, brand manager for Beck’s.
Pandora’s iPhone ad platform has the ability to hyper-target audiences for highly relevant and personalized marketing communications, such as by gender, age, geographic location, music genre and day part listening.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.