One thing about video sharing sites, they allow for endless director's cuts, since there's no need for drawing inside the :30 and :60 second lines. …
Continue Reading about Boca Raton Doesn’t Fair Well In This Dialogue →
Condoms Save
Good Magazine looks at Kate Roberts' approach to cause-related marketing. A former exec at the Moscow and Bucharest branches of Saatchi & Saatchi, Roberts now heads YouthAIDS, a not-for-profit based in Washington, DC. Comparing her groups' educational message to that of consumer marketing, she says, “It’s the same strategy. You have to make something desirable, available, and affordable." According to a recent …
An Attack Ad from the Bread Aisle
This new campaign from TDA in Boulder aims to separate Rudi's Organic from the "healthy-looking, healthy-sounding" supermarket breads. …
Negative Ads Aren’t Limited To Political Campaigns
My new column for Talent Zoo takes a look at negative ads--both in political campaigns and consumer marketing. A psychologist could explore the pathology more in-depth than I could, but the basic fact is that negativity sticks in the brain. It has an immediate, visceral impact. Compliments are fleeting, but insults sting for years. You need not have been a high school outcast to understand the long-lasting effects of …
Continue Reading about Negative Ads Aren’t Limited To Political Campaigns →
The Oracle of Omaha’s Blessing (And Cash) Come In Handy
Today's a good day to be Goldman Sachs. Warren Buffett, the wisest investor in Stock Market history, just gave the firm a vote of confidence like no other. Nothing talks like money, and Buffet's firm, Berkshire Hathaway, just put $5 billion on the table. Buffett says Goldman Sachs is an exceptional institution. "It has an unrivalled global franchise, a proven and deep management team and the intellectual and …
Continue Reading about The Oracle of Omaha’s Blessing (And Cash) Come In Handy →
With CP+B’s Help, Microsoft Plays To Its Masses
Dave Knox, a brand manager at P&G, says, "I think the 'I’m a PC' campaign is a brilliant move by Microsoft to shore up Middle America...The new Microsoft ads work because they focus on what brings us together instead of what sets us apart." That's an interesting take, especially at a time when politicians are scrambling to do the same. Again, I'll ask (rhetorically) why more political campaigns don't employ general …
Continue Reading about With CP+B’s Help, Microsoft Plays To Its Masses →
Using Cash To Find Quality
One of the reasons people enter consumer generated content contests is for the recognition. Now, thanks to a new Super Bowl promotion, would be directors can enter for the money. According to The Wall Street Journal, PepsiCo is offering $1 million to anyone who can create a Super Bowl commercial for its Doritos tortilla chip brand that trumps all other ads in viewer rankings during the annual gridiron …
More Free Media
Slacker Uprising, the new film by Michael Moore, is available for free download starting today. DVDs are also available for $9.95. Such releases are more common in the music industry, where artists like Radiohead and Trent Reznor have experimented with alternative release and pricing schemes. "This is being done entirely as a gift to my fans," Moore said. "The only return any of us are hoping for is the largest …
