Advertising News and Know-How
A TV station in Australia has been using one-frame logos as a way to help promote brands: The Australian Communications and Media Authority (ACMA) today found Network Ten guilty of breaching the Commercial Television Industry Code of Practice during the broadcast of the 2007 ARIA Music Awards on October 28. During the introduction of nominated artists for the October 2007 telecast, Network Ten broadcasted quick …
Continue Reading about Subliminal Advertising Isn’t Good, Mate →
By David Burn
Portland's ID Branding brought home some One Show Design love for its packaging of Lovejoy Vodka, an Integrity Spirits' brand. There is so much to love about our client Integrity Spirits. First, it’s a Portland distillery that makes small batch, hand-crafted spirits. Second, it’s run by two passionate and talented young guys who happen to be best friends. Third, there’s the taste-testing. [NOTE] If you'd like to see …
Continue Reading about Spotlight On NW Creative: Integrity Spirits →
By David Burn
ATTN: STEVE GRASSE SEEKS TO JOIN MATTHEW BARNEY AND DAMIEN HIRST AMONG THE RANKS OF THE WORLD’S FOREMOST CONCEPTUAL ARTISTS To the uneducated viewer, Bikini Bandits might appear to be nothing more than eye-candy. However, the creator of the series, has much loftier ideas. In fact, Gyro Worldwide CEO, Steve Grasse, sees Bikini Bandits as a post-feminist attack on the way women are portrayed in modern culture, …
Continue Reading about If You Call It Art, It’s Art. Yes, It’s That Easy. →
By David Burn
Our national debt--over the $10 trillion mark--is now greater than the machine constructed in 1989 to count it. Wired says the digital dollar sign has been replaced with a cheaper, non-digital version to make room for the extra number. …
By David Burn
According to Fortune, the mobile ad market is expected to grow to $12 billion by 2013, up from an estimated $1.72 billion this year. Sweet. Count me in. Fortune also mentions that 100 million apps have been downloaded on the iPhone since July. Many of these apps are free, but others are worth paying for. I'd love to see a branded app that's so valuable, people are willing to pay for it. That way the brand has not …
Continue Reading about Save The Banking Industry. Invent Mobile Utility. →
By David Burn
You're not going to see this on CNN. Score one for citizen activist reporting. …
Continue Reading about Best Thing I’ve Seen on YouTube In Ages →
By David Burn
According to Ad Age, Mother, has sold a majority stake in its Dogmatic Gourmet Sausage System to Blum Enterprises, a developer and operator of restaurant brands. Until now, Dogmatic has been a seasonally run street-food cart that peddles gourmet sausage sandwiches to patrons on New York's Bleecker Street. With Blum's help, Dogmatic opens its first restaurant on East 17th Street in Manhattan nest week. Over the years …
Continue Reading about Look What “Gourmet Burritos” Did For Chipotle →
By David Burn
I've been thinking that Twitter is potentially a great drive-to-retail tool for brands that have an audience in social media. Bailey's Taproom in downtown Portland has that kind of audience and they are executing a drive-to-purchase strategy perfectly. Bailey's features "20 Rotating Taps of Craft Ales and Lagers," so it's a natural for them to use Twitter to share updates. In a similar vein, thrift stores, wine and …
Continue Reading about Today in Twitterverse: Driving To Retail →
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