Al Ries is offering Ad Age readers some insight into why Obama's message was so well received. "Better" never works in marketing. The only thing that works in marketing is "different." When you're different, you can pre-empt the concept in consumers' minds so your competitors can never take it away from you. Ries also notes Obama's mastery of simplicity, consistency and relevance. …
The Hyper-Advantaged Few Don’t Like Change
Ad Age spoke to Dick O'Brien, exec VP of the American Association of Advertising Agencies about an Obama presidency's impact on the ad biz. U.S. Rep. Rahm Emanuel, D-Ill., who could be chief of staff in an Obama administration, talked to the 4A's board of directors several weeks ago. "He predicted that the first order of business in the new Congress will be shoring up the economy and bringing the deficit under …
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Readers Of Mags Bloated On Consumer Products
Let's have some fun with this Magazine Publishers of America ad made by Toy New York, shall we? Please name the magazine or magazines this woman reads. [via CA] …
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Are You Ready To Roll?
The Wall Street Journal recognizes that millions of people might be feeling a bit hungover today. Not just from all the cork popping last night, but from a post-drama malaise. The end of the most-followed presidential campaign in recent years will leave many Americans feeling lost, even if their candidate won. The 2008 race provided drama and suspense to a nation hooked on reality television, mystery novels and …
Monitoring Web Coverage of the Election In Real Time
These two screen grabs were taken within minutes of each other. It's interesting to see the difference in editorial direction between HuffPo and CNN. …
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Care For Some Sausage?
"We only select the two best bits." That's a line I can cozy up to. Hat's off to Beattie McGuinness Bungay. p.s. Here's another. …
Random Election Eve Thoughts
Regular readers of AdPulp know we've covered a lot of politics this year. I personally followed it all closely this year, and so it seeps through onto this blog. But I think the 2008 election has been the biggest marketing event I've ever seen, and there are plenty of lessons consumer marketers and advertising people can apply. This has truly been the year that voters, as consumers, became an active part of …
These Boots Are Made For Talkin’
Paul Brogan, a "sports rapper" from Tacoma connects with young men via his videos. Turns out, Timberland wants some of that action, so the sportswear company constructed a sponsorship deal on MySpace. PAUL BROGAN - MLB WORLD SERIES RAP According to Brian Morrissey of Adweek, Timberland's partner MediaHub spoke with the top video destinations, YouTube and MySpace, but chose a MySpace program because it offered more …
