Brands Need To Work The Room

Gary Vaynerchuk of WineLibraryTV is a big fan of social media. It’s worked for him, as he’s grown his family’s wine business in New Jersey and become Internet famous in the process.

GV says in the video above that brands have to care enough to work the room. In other words they can’t just make a presentation from the stage and be done with it. That type of “talking to” is Nowheresville today.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.