Here’s Some Of That Change People Keep Talking About

Given that it’s a new day in America and a season for change, it’s high time the two parties reinvent their mascots. And from Marlin & Co. in Springfield, MO is the vehicle for mascot change.
Chris Rock of Marlin, and a former colleague of mine in Denver says, “Political Critter was something we just decided to do about two months ago, for the purely ridiculous reason of trying to kick existing political mascots to the curb. Jackasses and elephants? At least one party should be a faithful lab or graceful manatee these days, right?”
Yesterday, Marlin gathered up the top critters and sent them to the national parties. No word yet, on how the new looks have been received.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.