Advertising News and Know-How
By David Burn
iJustine (Justine Ezarik) and Karen Nguyen are internet famous. With that fact in mind, AT&T hoped to borrow some of the ladies' equity to sell more phones, but Ad Age, for one, isn't impressed. So far, AT&T and its vloggers have published 11 episodes, produced by Tremor Media, but it's hard to imagine anyone watching more than one, if that. The series is heavy on AT&T, but light on storyline, unless you find it …
Continue Reading about Just Don’t Lose Your Phone In America →
By David Burn
Six Apart Vice President, Anil Dash, is upset by all the layoffs in the media sector and he hasn't been sleeping well. So, he came up with an idea that helps struggling journos and Six Apart's reputation. According to The New York Times, the TypePad Journalist Bailout Program offers recently terminated bloggers and journalists a free pro account (worth $150 annually) on the company’s popular blogging platform. In …
Continue Reading about Dash Distributes Power of the Press →
By David Burn
I noticed that there's a new player atop the Alltop Marketing page, adjacent to AdPulp, interestingly enough. Oh, and they're from Portland... On November 14, W+K Portland dropped their studio blog in favor of an agency wide blog. The W+K blog began three years ago as a fun side project in the Studio. And it was great and we all loved it. But the WWW is a cruel place and our blog quickly grew into a giant ugly …
By David Burn
Daniel Gross, the Moneybox columnist for Slate, business columnist for Newsweek, and author of Pop! Why Bubbles Are Great for the Economy questions the wisdom of stadium naming rights in this time of publicly funded bank bailouts. Citi Field is also a tough one. In 2006, Citi signed a $400 million, 20-year deal to name the Mets' new stadium after the company. It's hard to walk away from signed contracts. And if Citi …
By David Burn
The New York Times Magazine conducted a fireside chat with three of digital marketing's poster boys—Lars Bastholm of AKQA; Benjamin Palmer of Barbarian Group; and Robert Rasmussen of R/GA. Jack Hitt, who leads the discussion for the Times wonders if these guys (and other like them) are "potentially presiding over the dissolution of our business, like everybody else in the media." Here's the group's …
Continue Reading about Digital Knights Profiled In Sunday Glossy →
By David Burn
Malcolm Gladwell's books, The Tipping Point and Blink, have sold more than three million copies combined in North America alone. Last week his new book, Outliers, was released. It looks at what factors lead to making a person successful in the workplace. According to the Globe and Mail, the book "thoroughly demolishes the myth of the self-made man or woman." Gladwell says, "there was a kind of existing narrative of …
Continue Reading about There Is A Recipe For Success, But It’s Not Easy To Follow →
By David Burn
Twitter's the micoblogging/messaging service that keeps on giving. New creative uses for the service are being unleashed almost daily. Here's today's entry: TweetsGiving.org, a Twitter celebration of gratitude and giving powered by Epic Change. TweetsGiving hopes to demonstrate the power of the social web by raising $10,000 in 48 hours to build a classroom in Tanzania. Pretty dope, if you ask me. On the not so dope …
Continue Reading about Today In Twitterverse: TweetsGiving →
By David Burn
London-based Diageo moved the Baileys account to JWT last spring after five years with Bartle Bogle Hegarty. Here's some of JWT's new work: According to The Wall Street Journal, JWT identified a simple solution to a basic problem facing the beverage that would work around the world: Bottles of Baileys are often left in cupboards, half-drunk and forgotten. JWT recommended the slogan, "Listen to Your Lips," aiming to …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer
