I noticed that there’s a new player atop the Alltop Marketing page, adjacent to AdPulp, interestingly enough. Oh, and they’re from Portland…
On November 14, W+K Portland dropped their studio blog in favor of an agency wide blog.

The W+K blog began three years ago as a fun side project in the Studio. And it was great and we all loved it. But the WWW is a cruel place and our blog quickly grew into a giant ugly monster. So we killed it.
Today we launched our new blog. The URL is now:

I wish the agency well on their blogged journey, but I can’t help but wonder what’s up with the logo. It not so much that it’s bad, I’m puzzled by what it says. To me it says blogging is a pastime, a juvenile pursuit, a goof. And yes, blogging is all of that and more thanks to its dutiful practitioners (so maybe I ought not question the Pearls of the District).



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.