Advertising News and Know-How
By David Burn
According to Pew Research Center the newspaper business has to do more than cut costs and find a reliable way to make money from their digital offerings. Sadly, in many cases local papers are not highly valued by members of the community. When it comes to local news, more people say they get that news from local television stations than any other source. About two-thirds say they regularly get local news from …
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By David Burn
Tide's Loads of Hope program is one of the best cause-related programs I've seen in a long time. Maybe ever. When Hurricane Katrina first hit New Orleans, thousands of families were left without basic comforts like clean clothes. In response, the Tide Loads of Hope mobile laundry program traveled to the city, helping provide clean clothes and renew a sense of hope. For the past three years, Loads of Hope has washed …
By David Burn
I like working on retail accounts. It's a straight up game where you always know the score. You do "X" and bing, it works. Or the other, you do "Y" and it bombs. Retail is also a bellwether. If the economy is suffering, retail suffers. If it's booming, people are in stores buying product. According to The Wall Street Journal, the sectors falling fortunes have forced several retailers to curtail their experimental …
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By David Burn
Chicago's tallest building is about the be renamed the Willis Tower. No this isn't a joke. Chicago Real Estate Daily is reporting that British-based Willis Group Holdings, an insurance broker, will acquire naming rights to the landmark. "Having our name associated with Chicago's most iconic structure underscores our commitment to this great city, and recognizes Chicago's importance as a major financial hub and …
By David Burn
McCann's Faris Yakob (who has one of the best hairdos in advertising) offers Ad Age readers "nine aphorisms for digital communication this year." Here's one that I like: Find new ways to see The world is drowning in data. Digital interactions on every platform create vast swathes of numbers -- and we need new ways of seeing to make any sense of them. Artists like Jonathan Harris and design group Stamen have broken …
Continue Reading about Have Data? Mine Its Meaning. Showcase The Results. →
By David Burn
spot by Mendelsohn Zien [via Adfreak] …
By David Burn
AdPulp is preferred five to one by discerning readers of ad and marketing blogs. How do we know? We can't reveal that. According to The Wall Street Journal that's the game many top brands play. They make dubious claims and refuse to properly support them with data. Domino's Pizza Inc. says its sandwiches were preferred two-to-one over Subway's; Campbell Soup Co. and General Mills' Progresso trade barbs about the …
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Since FreeCreditReport.com is not free, is sponsored by Experian, and pays The Martin Agency a gazillion dollars to flood the airwaves, the FTC decided to strike back by promoting AnnualCreditReport.com, the service that legitimately lets you access a free credit report per year from each of the Big 3 credit services. I'm guessing the FTC's budget is a little lower. …
Continue Reading about The FTC Strikes Back At Not-FreeCreditReport.com →
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