Guy Kawasaki is about to make blogrolls--those text heavy sidebar features--obsolete. For who needs a blogroll, when a simple link to one's My Alltop page takes care of business? Visit AdPulp's My Alltop page …
Print That Works
An entity I've not heard of before took it upon themselves to designate the year's most effective print ads. The one above from RPA in Santa Monica was found to be effective, as was this one by Draft/FCB: I am partial to one word headlines, but no one I know would put the Kraft ad in their portfolio; yet, researchers claim it's an effective ad. It is an example of branded utility, I'll give it that. In fact, recipes …
Addys In Fargo? Ya, You Betcha
Scour the news a bit and you'll find that ADDY awards are given in markets across America, big and small. And in smaller markets, they tend to be a bigger deal. So congrats to Sundog in Fargo, North Dakota for this Best in Show winner at the Fargo-Moorhead Addy Awards: The West Fargo Pioneer has more: Best-of-Show honors went to a television commercial created by Sundog titled "Michigan State Leaf Commercial," …
Approaching GoMeat Ahead
The inspiration for lyrical poetry can come from the strangest of places. Thanks to Hillshire Farms, we can now add sliced meats to the list. It's not everyday that we see copy like this, so let's examine the script line by line: Approaching GoMeat ahead Special request Cracked pepper turkey breast mmm looks glam She'll have brown sugar baked ham Oh my Oh me That lunch meats bourgeoisie First class They roast the …
Geeks & Freaks
I'm not in Austin for South By this year. But there are plenty of people to take my place. Last year, 12,651 people registered for the Music category; 6,675 people registered for Film; and 9,051 registered for the Interactive portion. This year, though, spokesperson Elizabeth Derczo says Interactive is expected to beat out Music. It's kind of fun to see the local TV coverage. It's quite a bit different than the geek …
Today In Twitterverse: An App for Brand Managers
I just became aware of CoTweet, a new service that seeks to help companies manage their Twitter account across several internal users. It's interesting to see new companies emerge on Twitter's two-year old backbone. …
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Would Obama Eat His Fingers?
Barack Obama is a skinny dude, and a bit of a health nut from what I hear, so I'm not sure this new German frozen food will appear on the White House menu. Der Spiegel has more: We noticed that American products and the American way of eating are trendy at the moment," Judith Witting, sales manager for Sprehe, told SPIEGEL ONLINE. "Americans are more relaxed. Not like us stiff Germans, like (Chancellor Angela) …
Live from SXSW c/o BlogTalkRadio and PepsiCo
BlogTalkRadio and PepsiCo are teaming up to bring those of us not in Austin this week (or those too hung over to make it to a panel) some of the proceedings. Pepsi marketing execs are also blogging the conference. And the brand is providing PepsiCoZeitgeist, a Twitter visualizer. John Bell of Ogilvy notes, "while other brands will spend their energy creating Flash-based games around their products, PepsiCo tries to …
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