Advertising News and Know-How
By David Burn
I love the copy in this ad, especially the set up. "First there was sport. Then there was betting. Next came the Internet." Yep, that about covers it for the last 10,000 years, give or take. [via AdFreak] …
Continue Reading about A Good Place for Revisionist History →
By David Burn
James Curleigh, CEO of Portland-based Keen Footwear outlines the company's commitment to sustainability at Go Green. I like how Curleigh identifies the reason Lewis & Clark paddled canoes from St. Louis to the Pacific coast in 1804, and then how he builds on that for his own purposes. "The goal of the Lewis & Clark Expedition was to gain an accurate sense of the resources being exchanged. That's kind of an …
Continue Reading about Spotlight On NW Creative: Keen on Sustainability →
By David Burn
You Got Into Advertising To:(poll) Previous AdPulp Polls: I'm Talking Dapper | Navigating the Holidaze | It's 10:00 AM, Do You Know Where You Are? …
By David Burn
Disclaimer: The following company provides me swanky office space in return for creative services. Portland's Site9 was recently recognized for its ProtoShare product. O'Reilly Media's Inside RIA, named ProtoShare a "Top 50 Most Usable RIA" (Rich Internet Application). According to the company's Blog: We are quite proud of our selection, especially considering that ProtoShare was not designed in Flash, Flex, or …
Continue Reading about Spotlight On NW Creative: ProtoShare →
By David Burn
Big wigs in entertainment, advertising and Internet technology gathered at Orbita US 2009, a digital media summit hosted by Terra in New York City this week. Those in attendance got the chance to hear Oliver Stone speak. "I've heard the democratic argument [for the internet] and I'm not an elitist, but ... a mashup is not a movie. It's offensive," said the director of Natural Born Killers, Wall Street, Platoon and …
By David Burn
Internet time moves fast. So fast, a new company born in 2003 like MySpace, is already faced with the task of brand reinvention. According to The Wall Street Journal, the soc net is intent on focusing its offering. Jason Hirschhorn, the company's chief product officer, says, ""This is not an all-things-for-everybody portal. This is a social entertainment experience." I think MySpace has always been "a social …
It's hard to watch these stories about people who are struggling in the economy. And I get the impression that even people who are doing OK are very cautious about spending. That's a problem for the advertising industry. When people can't buy what we sell, we're in trouble: We don't need Socialism with a capital S, but we do need the balance that maintains a vibrant middle class. A little spreadin' the wealth helps …
By David Burn
It can't be an easy time for Magazine Publishers of America to put out self-promo pieces, but the trade group has managed to come up with "Twenty Tweetable Truths About Magazines" like this one: The top 25 magazines reach more adults and teens than the top 25 prime-time TV programs. See MPA's site for the other 19, all of which are Tweet-ready. …
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