Wieden+Kennedy, the agency with 11 Agency of the Year credits to its name, laid off 11% of its global workforce due to financial impacts from the coronavirus pandemic. W+K has offices in Portland, New York, Amsterdam, Tokyo, London, Shanghai, Delhi, and Sao Paulo. Prominent W+K clients include Airbnb, Coca-Cola, Disney, Facebook, Old Spice, Ford, McDonald's, and KFC. A Negotiated Settlement “We negotiated …
Same Game, Fewer Teams, One Venue, and No Fans Anywhere To Be Seen
Pro sports are back. Baseball, football, and basketball are all lining it up. Along with racing, golf, tennis, et al. Athletes need the competition, and fans need something to distract them from the daily ravages of the pandemic and consequent economic fallouts. The teams and leagues also need TV revenue. On June 4, the NBA's Board of Governors approved a competitive format for the comeback of the 2019-20 …
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Are You Ready To Play Ball? Not Everyone Is Ready, But Bud Light Is
Major League Baseball's shortened season, with no fans in the stands, begins this week. But, not in Canada. https://youtu.be/1HMfyR-hcnw Nevertheless, the game must go on. https://youtu.be/Tzfz81sowEE And the beers must be served. https://youtu.be/7-8MjrjVLCA With fans limited to watching their favorite teams from home, Bud Light is highlighting local beer delivery and driving viewers to …
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Water Conservation Is Mission Critical Throughout Texas and the West
Tarrant Regional Water District delivers a reliable, resilient supply of water to the public at the lowest cost and highest quality possible. With more than two million people in the district’s rapidly growing North Texas service area, residents and businesses need a safe, reliable water supply that meets their needs today and for decades to come. Since water literally flows from our taps, we don't always give …
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People with Money are Making Summer Fun with A New Pool, RV, or Boat
The economic disaster that unfolds every day in America is wiping companies and some industries away. At the same time, other industries are thriving. There's always a winner. Jennifer Alsever, writing on Medium, points to several of the current winners. For example, backyard pools are en fuego, right now. One maker, Blue Wave, is experiencing historic sales. According to Alsever, the company often gets more …
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Business Journalists Have Harder Truths To Tell, And Now Is the Time
“Progress is impossible without change, and those who cannot change their minds cannot change anything.” -George Bernard Shaw I have covered the marketing, media, and advertising industries on this website for 15.5 years now. What began as a place to have digital "watercooler discussions" about ads, quickly grew into something bigger and better. Adpulp.com has also been driven forward by the power of our …
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I’m Not Sure, But It Looks Like You Seriously Need A Trip To Iceland
Do you need Iceland? Sometimes, a place knows what you need before you do. For instance, Iceland knows how you feel. And Iceland knows how you want to feel. Icelandic mental health professionals also know the power of a scream released. According to Zoë Aston, MSC Therapist & Mental Health Consultant: Screaming as a therapeutic tool was developed in the 1970s as a way to release pent-up emotion. What we …
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Corporate Innovation and the Risk/Reward Equation
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp's patrons on Patreon. Please join us and help pay writers. Corporations have been wrestling with an innovation problem for decades. Some of the most well-known are infamous for it, with an innovation strategy that appears to downright steal ideas or absorb innovative upstarts into venture funds and incubator …
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