Here's a sampling of spots that won a place in Communication Arts' Advertising Annual this year: Agency: DDB Canada, Vancouver Agency: zig Agency: BBDO New York Agency: Goodby Silverstein & Partners Agency: La Communidad Agency: BBDO New York …
Social Sites, The New Watering Holes
If we're to believe two European marketing execs, branded microsites may soon be a thing of the past. Here's the news from New Media Age: Prinz Pinakatt, the Coca-Cola Company's interactive marketing manager for Europe, said, "In some cases some of our campaigns won't need a coke.com-hosted site. In most cases these will still exist as it's the most obvious destination for a consumer, but it might only be a page …
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CA Doesn’t Do Best of Show, But We Do
CA's Advertising Annual has been sitting on my coffee table for more than a week. I finally opened it last night and examined its contents. I have to say, I'm not that impressed with the overall quality of the print work, and I've always found it difficult to experience the broadcast winners in a print medium. CommArts.com does offer subscribers access to the video and audio files, so I'll spend some time pouring …
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Scan At Your Leisure
Magazines lost one quarter of their advertising pages in 2009. That's a pretty serious dent in the old revenue bucket. How will publishers reverse the trend in 2010? Stephanie Clifford of The New York Times reports that Esquire, for one, is looking to improve its editorial product via the use of integrated technology. Relying on the ubiquity of smart phones, Esquire is seeking to add a deeper digital dimension to …
The State Dept. Google Is Not
Google believes in the power of good. That's why they're guided by Sergey's Don't Be Evil philosophy. It's a great ideal, but one that can be tough to uphold in an international business setting. You have to really mean it when you put ideas like that into your charter. According to David Drummond, SVP, Corporate Development and Chief Legal Officer at Google, Google really means it. Right now, in response to a …
Are Free Tunes Worth Watching Ads For?
The premise of FreeAllMusic.com is very simple: view an ad, download a song. The Atlanta Journal-Constitution reports: Richard Nailling, the company's CEO, has been selling the idea to advertisers and music labels, including Universal Music Group, one of the world's biggest music companies. Lionsgate Films, Warner Bros., LG and Zappos have signed up to advertise. So has Atlanta-based Coca-Cola Co., which intends to …
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Where The Free Gum Goes
Paul Ramirez a.k.a. @pablorazzi on Twitter is a photographer and gadget geek in Phoenix, AZ. He's also an entrant in Dentyne's latest promotion on Twitter. I know this because I searched the hashtag #emptycupholder and found his contest entry (see photo) along with many others. The way the contest works is consumers snap a photo of their vehicle's empty cup holder and then upload it to Twitpic, using the …
Moments With Mau
Designer Bruce Mau has a site one can spend quality time on--as it should be. I found this compilation of TV interviews there and much more. His "Incomplete Manifesto For Growth" (found on his site) is a wonderful document. Here's but one Mauian prescription: 40. Avoid fields. Jump fences. Disciplinary boundaries and regulatory regimes are attempts to control the wilding of creative life. They are often …
