Team USA has many corporate sponsors, but this new campaign from P&G and Wieden + Kennedy illustrates an even deeper fact of life about Olympic athletes--before they ever come close to seeing their face on a Wheaties Box, their moms, (dads, siblings and friends) play a key role in advancing their game. …
Visa Is Dropping A Ton A New Creative During The Olympics
Let's have a look at Visa's "Go World" campaign from TBWA\Chiat\Day... Unlike the Super Bowl, where a brand get one slot and one shot to make its point, the Olympics happen over a two-week period, thus, the format lends itself to campaigns. BTW, Morgan Freeman just made a small fortune by doing all these VOs. …
Continue Reading about Visa Is Dropping A Ton A New Creative During The Olympics →
Calling Casanova
Steve Hall calls this Valentine's Day spot for Heineken, "yet another ad which portrays men as idiot savants who are easily manipulated by beer and the chance of sex with hot, unattainable women." Yep. It never gets old because the 21-to-24 year old target market never gets old. …
Create. Play. Care. Keen Calls It HybridLife.
video by Chisel Industries of Bozeman, MT Portland-based Keen Footwear makes great shoes. That might be enough for some, but Keeniacs want more. They want their brand to stand for something and it does. Just what it stands for can be pieced together on the company's blog and on YouTube. One new product video inspired a dissatisfied fan to write, "I'm sorry, Keen. I love your brand but there's a tad too much …
Continue Reading about Create. Play. Care. Keen Calls It HybridLife. →
Fighting Words
PORTLAND--It's a drizzly Thursday afternoon, but inside Paddy's Bar on SW First and Yamhill things are amazingly clear. Dave Allen, a partner in Fight--the strategic marketing firm he launched last year with Justin Spohn and Rob Shields--is holding court. He asked me to join him in order to practice his agency's pitch. I said yes because I like Dave, he promised me beer(s) and I'm curious about Fight's …
Kids Need Mentors. Adults Need A Laugh.
You'd think advocacy work for an organization like Big Brothers and Big Sisters of Canada would pull at one's heart strings. But Sharpe Blackmore Euro RSCG went another way with their Early Bloomers campaign. …
Continue Reading about Kids Need Mentors. Adults Need A Laugh. →
2010 Dispatches From Molson Coors
Molson Coors is stoked to support Team Canada, make roving reporters out of its staff and serve a whole lot of beer to fans of the Vancouver Olympics, which gets underway today. I'm not sure who the target audience is for these videos. It seems like the content might be for an internal audience, but maybe the brewer just needs to hit its video-on-the-fly stride. …
These Executions Bigger And Better Than The Ideas Themselves
Agency: Wieden + Kennedy Agency: Bartle Bogle Hegarty/New York …
Continue Reading about These Executions Bigger And Better Than The Ideas Themselves →
