Visa Is Dropping A Ton A New Creative During The Olympics

Let’s have a look at Visa’s “Go World” campaign from TBWA\Chiat\Day…



Unlike the Super Bowl, where a brand get one slot and one shot to make its point, the Olympics happen over a two-week period, thus, the format lends itself to campaigns.
BTW, Morgan Freeman just made a small fortune by doing all these VOs.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.