Our neighbors down the street here in Austin already have their holiday lights blazing in full glory each evening. They are violating the "Not before Thanksgiving" rule, but there are worse violations. People all over the nation are also preparing for the holidays inside their homes. According to Shutterfly's latest commercial, many are preparing to share their COVID-induced crafting with friends and …
Political Ad Spending in 2020: A Case Study In Piss Poor ROI
Big buckets of money were brought to the table by both political parties during this election cycle. CNBC reports that Michael Bloomberg spent $1 billion on his primary run for president that ended up winning only a few dozen delegates. He then spent $100 million in Florida, Ohio, and Texas on behalf of Joe Biden and other Democrats—all states that the GOP won. CNBC characterizes it as a "major blow." I'd counter …
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What the Nation Needs Now: A Woman of Color, Strength, and Resolve
Kamala Harris is not half white. She's not a man. She's not a graduate of Harvard or of any Ivy League school. Ms. Harris is also young for an American leader. And at this critical crossroads in the nation's political history, we are desperate for new energy and new thinking. I believe Ms. Harris will bring it. There’s a big difference between equality and equity. pic.twitter.com/n3XfQyjLNe — Kamala Harris …
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This Week, The United States Senate Is Up for Grabs
Currently, the GOP holds 53 seats in the Senate. That's about to change. Let's look at the key races and fresh faces. Change Kentucky https://youtu.be/72kqFuZumeo Change Arizona https://youtu.be/572GDYGaNWU Change Montana https://youtu.be/A5mrQou0Z84 Change Kansas https://youtu.be/ztv7ADlqROg Change Georgia https://youtu.be/LrhtMo_R8AM Change South Carolina https://youtu.be/H1pSJ7pbWQI Change …
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The Center of Gravity Has Shifted
Manhattan's commercial real estate, like everything in The City, is outrageously expensive. Since COVID-19 infected our public spheres last March, these towering office structures have also been largely empty. Did you know that only 15% of office workers are projected to return by the end of 2020, according to the Partnership for New York City? No One's Home on Madison Avenue Madison Avenue was once the …
Creativity In Service to Brands…It’s What McCann Is All About
At McCann Worldgroup, creativity is viewed as integral to business success. But with the industry in flux, how will the role and meaning of creativity evolve? Mark Tungate of Epica Press Club asked chief creative officer Europe Adrian Botan and chief strategy officer UK & Europe Harjot Singh. Creativity has always been the magic ingredient that allows a product, a message, or even an entire organization to …
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Welcome to New York, The State of Respect
Advertising can't fix our largest societal problems. It can open eyes, hearts, and minds, without which no progress gets made. The following posters for the Metropolitan Transit Authority of New York contain some of the best poster art I've seen this year. The work from Conquistadors in Brooklyn also ranks as some of the best advocacy work of the year. With 228K dead Americans and 8.9 million more infected …
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What’s In America’s Shopping Cart? The Red, White, and You
When you watch cable news the narrative on every channel is a deep division between Americans. Yet, between the talking head-filled segments, the nation's biggest advertisers run their side of the story. Their side of the story is optimistic with a touch of realism. https://youtu.be/xi-V4JTnU3o Walmart will never be all we need to get by. But the world's largest retailer does carry hand-sanitizers and other …
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